Facts
Did you know these facts about scented candles or luxury candles?
Scented candles in the home are more popular then ever. According to the National Candle Association, scented candle sales are approaching $2 billion annually.
Burning a scented candle can help with household odors or simply make your home smell excellent.
Scented candles are used as inviting aromatherapy for every room in the home, candles can enhance any decor.
Scented candles are used in 7 out of 10 households, according to US research.
Manufacturer surveys show that 90% of all candles are purchased by women.
Votives, container candles and pillars are currently the most popular types of scented candles with American consumers.
Scented candle industry research indicates that the most important factors affecting candle sales are scent, color, cost and shape.
The majority of U.S. consumers use their scented candles within a week of purchase.
Nine out of ten candle users say they use candles to make a room feel comfortable or cozy.
More than 1 billion pounds of wax are used in producing the candles sold each year in the U.S.
Approximately 35% of candle sales occur during the Christmas/Holiday season. Non-seasonal business accounts for approximately 65% of candle sales.
Scented Candle purchasers say they view candles as an appropriate gift for the holidays (76%), as a house warming gift (74%), a hostess/dinner party gift (66%), a thank you (61%) and as adult birthday gifts (58%).
Scented Candle users say they most frequently burn candles in the living room (42%), followed by the kitchen (18%) and the bedroom (13%).
Approximately one in five women say they use luxury candles to decorate the yard, patio or other exterior areas, as well as the interior of their home.





